Rudolph and his pals are in for a fine feast on Christmas Eve, thanks to Morrisons!
The supermarket chain is giving away 125,000 paper bags of wonky carrots labelled “Carrots for Rudolph” at its store entrances today (December 21, 2019).
And tomorrow (December 22) it will be giving away free oranges for stockings – as well as a story card about the tradition!
Wonky carrots – which are oversized, misshapen and scarred, but still taste delicious – are perfect for Santa’s reindeer!
Morrisons hopes the giveaway will help introduce children to wonky veg and encourage families to buy large, misshapen or slightly scarred carrots.
Carrots for Rudolph’ will also help British carrot farmers who have harvested more wonky carrots than usual this autumn because of the unseasonably wet weather in October and November.
Alastair Ferguson, Carrot Farmer for Morrisons at Strawsons Farm, said: “The heavy rainfall this year has made harvesting very challenging. We’ve plenty of standard carrots for Christmas dinner – but also have a lot of wonky carrots. Carrots for Rudolph is helpful because it introduces customers to wonky, finds these carrots a home, and stops them being wasted.”
Andy Todd, Carrot Buyer at Morrisons, said: “We want to make it easy for our customers to enjoy these magical Christmas traditions. And at the same time, we want to highlight that wonky carrots are just as tasty as perfect-looking carrots – to support our farmers.”
Morrisons Wonky Carrots are on sale at 50p for a 1kg from all Morrisons stores.